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According to a new Weber Shandwick study, 64 percent of the world’s largest company CEOs are not social online.
Who Is a Social CEO?
The research identified the following characteristics of Social CEOs:
- Social CEOs lead companies with higher reputational status. Most admired company CEOs in our study had greater online visibility profiles than less admired company CEOs (41 percent vs. 28 percent, respectively).
- Social CEOs are multi-users. When they engage online, social CEOs employ more than one channel, with 72 percent using more than one channel (on average, social CEOs use 1.8 channels).
- Social CEOs are more likely to represent American companies. CEOs of companies with headquarters in the U.S. are more likely to engage online than those in EMEA (60 percent vs. 12 percent, respectively). Although the sample sizes of CEOs in Asia Pacific and Latin America are too small to allow for reliable comparison, indications are that they too are at low levels.
- Social CEOs are more tenured. Newer CEOs (3 years or less) are less likely than those in their middle (3 to 5 years) or later period of their tenures (more than 5 years) to engage online—30 percent vs. 38 percent vs. 43 percent, respectively.
Most surprised to read that newer CEOs are less likely to be engaging online. Full release available from Weber Shandwick: http://bit.ly/abMGLM
The Pierogy Man takes on NYC and Washington D.C today for the 2nd Annual National Pierogy Day! Mrs. T’s Pierogies celebrates with some delicious recipes for dinner tonight. Find more fun (and mouthwatering) pictures on their PressLift.
CNN’s first International study into social media finds that “shared news matters more.” The global research study, POWNAR (power of news and recommendation) looked at what makes news “shareable,” who is doing the sharing, and which platforms dominate. Data collected from 2300 online survey respondents, semiotic analysis, neuro-marketing techniques, news tracking, and an ad effectiveness survey ultimately revealed benefits for advertisers. See the CNN PressLift for more information.